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Corporate Social Responsibility |
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The concept of corporate social responsibility is underpinned by the idea that corporations can no longer act as isolated economic entities operating in detachment from broader society. Corporate Social Responsibility is to be looked upon as mutual support programs that ensures the development of community near by the industrial area with the expansion and development of the industrial organisations.
The community today needs external agency intervention in the alleviation of many social problems like poverty, health, unemployment, community education, homelessness and eco development programs. By looking upon the needs of the community, the organisation gets an opportunity to understand the social needs of the people and it will enable them to intervene into such social issues and finding solution to the many basic needs. It develops greater trust and confidence on the community on the business organisation effort in their real development. Integrated community investment strategies align internal community-related issues and link business goals with community needs. Here the role of Non Governmental Organisations can be better realized. The Non Governmental Organisations existing within the industrial location and closer to the community can better act as moderators and facilitators in the realization of their social need and better environmental protection. The industrial expansion is a threat to the people living near by and it invites protest from many like consumers, investors, activist groups, government regulators and other stakeholders. To develop a better rapport with the community in the implementation of the developmental activities the Non Governmental organisations can play better role with the industry and community.
They can help the industrial management in convincing the expansion program to the community and there by develop a proactive and social environmental and industrial development policy. Lower operating costs, Enhanced brand image and reputation, Reduced regulatory oversight, Product safety and decreased liability, Improved financial performance etc are the benefit to the organisation.
The benefit of Corporate Social Responsibility not only for the community and organisation but also for the employees. The Research demonstrates Corporate Social Responsibility initiatives have a positive impact on employee morale, motivation, commitment, loyalty, training, recruitment and turnover. Benefits in these areas have been found to improve the bottom line of companies. Three surveys across Europe, the USA and a survey involving 25 countries found employees felt greater loyalty, satisfaction and motivation when their companies were socially responsible. The impact of these HR initiatives gives better brand image to the organisation in the labour market and it in turn help the HR department to get potential employees who believe in similar values system.
The ultimate goal of such effort is the development of an 'organisational culture' which establishes harmonious relationship with the Community-Employee and Organisation at large. This establishes the fact that many Corporate Social Responsibility initiatives reflect the essence of Human Resource Management activities.
The company and employee also can get the 100 % tax benefit as Reaching Hand has been approved by the Government of India under 35AC (100% tax exemption for Donors) of the Income Tax Act, 1961 under Notification No. 1379(E) amending Notification No. S.O. 2370(E) dated 3rd October, 2008.
Are you representing an Organization / Company?
Since its inception, Reaching Hand has been spurred on by the support of its business individuals and corporate partners to achieve many of its objectives. We believe in the power of collaborative effort in reaching out to the thousands of children across India who are in need of our help. In many ways, these partnerships are the cornerstone of our progress.
Companies who choose to partner with us can contribute in several ways:
We harness the potential and resources of corporate companies for the benefit of children by leveraging the unique skills of a company. In turn, we help companies achieve their CSR and business objectives.
· strategic philanthropy through cash & in-kind contributions
· cause-marketing initiatives
· events & sponsorship
· innovations & program solutions for children & women
· training & development
· mentoring & guidance |
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